# Sora Burned $1M a Day. The Unit Economics of Generative Video Do Not Work.

- slug: sora-burned-1m-a-day-the-unit-economics-of-generative-video-do-not-work
- date: 2026-04-04
- category: Artificial Intelligence

Sora made $2.14M in lifetime revenue while burning $1M a day. Its shutdown reveals the brutal unit economics of generative video — and why every AI startup betting on consumer-facing video should read the numbers before the next launch.

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