# Samsung's True AI Strategy Has Nothing to Do With the Browser

- slug: samsungs-true-ai-strategy-has-nothing-to-do-with-the-browser
- date: 2026-03-31
- category: Agentics

Samsung picked Perplexity over its own AI stack, and a Samsung executive called it an orchestrator — not a model builder. That framing reveals the trade-off every hardware company will face in the agent platform race.

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