# OpenAI Is Selling $60 Ads It Cannot Yet Measure

- slug: openai-is-selling-60-ads-it-cannot-yet-measure
- date: 2026-04-16
- category: Artificial Intelligence

The pressure to show investors returns is real: OpenAI is burning $14B/year while selling $60 CPM ad slots on ChatGPT — before it has the tracking tool to prove those ads work. The conversion pixel is still being built.

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