# OpenAI Is Paying Someone to Figure Out If Its Own Ads Work

- slug: openai-is-paying-someone-to-figure-out-if-its-own-ads-work
- date: 2026-04-21
- category: Artificial Intelligence

OpenAI launched ChatGPT ads ten weeks ago. CPMs have fallen 58 percent. The measurement infrastructure to prove the clicks are worth anything does not yet exist.

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