# OpenAI built an AI that answers before you click. Its ad model depends on the click.

- slug: openai-built-an-ai-that-answers-before-you-click-its-ad-model-depends-on-the-click
- date: 2026-04-22
- category: Artificial Intelligence

ChatGPT charges advertisers per click inside conversations designed to eliminate the need for clicks. CPMs have already collapsed from $60 to $25, CTRs run 7x below Google benchmarks, and Sam Altman once called ads a last resort. OpenAI is betting the click still matters.

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