# Hyundai Is Doing to Physical AI What Korea Did to Chips in the 1980s

- slug: hyundai-is-doing-to-physical-ai-what-korea-did-to-chips-in-the-1980s
- date: 2026-04-26
- category: Robotics

Hyundai Motor Group is betting $5.4 billion that it can pull off in physical AI what Korea did with semiconductors in the 1980s. The opening move: pulling 13,000 researchers into one campus outside Seoul and hiring a former Nvidia vice president to run the core R&D division.

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