# How xAI Stole a $7B Client from OpenAI by Showing Up

- slug: how-xai-stole-a-7b-client-from-openai-by-showing-up
- date: 2026-03-20
- category: Artificial Intelligence

The enterprise AI race is no longer about benchmarks

When Elon Musk's xAI started sending engineers to client offices, it wasn't announcing it.

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