# Google Wants to Run the Agent Workforce. The Enterprise Software Giants Are in Its Path.

- slug: google-wants-to-run-the-agent-workforce-the-enterprise-software-giants-are-in-its-path
- date: 2026-04-22
- category: Agentics

SAP, Oracle, and Salesforce built billion-dollar businesses on screens humans navigate. Google Cloud Next pitch: skip the screen. If that takes hold, enterprise software sales cycles, consultants, and perpetual upgrade fees are all at risk.

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