# FIFA is rebuilding world football operations on AI. The World Cup is just the first test

- slug: fifa-is-rebuilding-world-football-operations-on-ai-the-world-cup-is-just-the-first-test
- date: 2026-03-12

When Romy Gai, FIFA's chief business officer, describes the operational challenge of running a 48-team World Cup across Canada, Mexico and the United States, he's not really talking about technology.

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