# Disney's $1B OpenAI deal was a press release, not an investment

- slug: disneys-1b-openai-deal-was-a-press-release-not-an-investment
- date: 2026-03-25
- category: Artificial Intelligence

OpenAI closed Sora on Tuesday, and with it went the largest single licensing bet ever placed on generative video: a $1 billion equity stake and three-year deal that would have brought Disney's full catalog of Marvel, Pixar, Star Wars, and Frozen characters into OpenAI's video generator.

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