# Claude Is the Real Boss at Sett, Not Just the Workhorse

- slug: claude-is-the-real-boss-at-sett-not-just-the-workhorse
- date: 2026-03-30
- category: Agentics

Sett, the Tel Aviv-based startup using AI agents to automate game publisher marketing, has raised $30 million in a Series B round led by Greenfield Partners, with participation from existing investors Bessemer Venture Partners and F2, [the company announced](https://www.calcalistech.com/ctechnews...

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