# Amazon Absorbs the Robot Startup It Quietly Seeded at a $110M Valuation

- slug: amazon-absorbs-the-robot-startup-it-quietly-seeded-at-a-110m-valuation
- date: 2026-03-20
- category: Robotics

Amazon has acquired Rivr, the Zurich-based robotics startup formerly known as Swiss-Mile, confirming what multiple outlets reported Thursday and what an Amazon spokesperson confirmed directly to The Information.

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