# Altman's Last Resort Is Open for Business

- slug: altmans-last-resort-is-open-for-business
- date: 2026-03-31
- category: Artificial Intelligence

Altman called ads-plus-AI uniquely unsettling and a last resort in May 2024. Eight months later, OpenAI has 600+ advertisers, $100M in annualized ad revenue, and is rolling ads to all US free users. What changed?

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