This summer, when half a million people pack into stadiums across eleven American cities to watch the World Cup, someone has to make sure no unauthorized drone ends up where it shouldn't. Sentrycs says it can, and it says something else that is supposed to make the counter-drone industry nervous: a handheld system priced at roughly $65,000, deployable by one person in five minutes, against systems that competitors have been selling for $200,000 to $2 million, according to DroneLife. The company has contracts covering roughly 70 percent of U.S. World Cup host cities, plus venues in Canada and Mexico, and on Wednesday described the deployment as the largest coordinated counter-drone operation at a major sporting event in North American history, according to an interview Sentrycs's president gave to DroneLife.
The legal authority for state and local police to disable a drone didn't exist until the Safer Skies Act passed in December 2025, according to Congress.gov. The funding arrived almost as fast: FEMA awarded $250 million to the eleven World Cup host states and the National Capital Region in late December to purchase counter-drone equipment, according to the DHS news release. The law, the money, and a product ready to be bought: that is the combination Sentrycs is now riding. Ondas Holdings, the company's parent, posted $50.73 million in 2025 revenue, up 605 percent from $7.19 million the prior year, and the stock climbed as investors looked for the next contract win, according to StockAnalysis.
After the 2012 London Olympics, the British government used the event as justification to install surveillance cameras across the country. The cameras were supposed to be temporary. Most of them stayed. Sentrycs is making the same argument in stadium clothing: a temporary security requirement is being used to install permanent infrastructure. The World Cup is the proof of concept; the infrastructure that goes in this summer is not coming back out.
Jason Moore, Sentrycs's president, put it plainly in the DroneLife interview: the deployment is the largest coordinated counter-drone operation at a major sporting event, and the language is deliberate. "At a major sporting event" is the news peg. "Coordinated deployment" is the permanent infrastructure announcement in disguise. By late September, Ondas's backlog had reached $22.2 million, according to the company's financial release. Sentrycs is the company's main counter-drone play, a market it entered by acquisition after years supplying intelligence systems to law enforcement and defense customers.
The timeline is the skeptic's case. The Safer Skies Act is roughly 100 days old as of the tournament's start. Integrating counter-drone technology with a venue that hosts 70,000 people and a dozen federal and local agencies is a different problem from a five-minute equipment setup. Sentrycs also will not say which cities have signed contracts, citing customer confidentiality. A reference deployment that cannot be named is not yet a reference deployment.
But the math runs in one direction. A $65,000 handheld unit can move from a stadium to a municipal building to an airport. The equipment doesn't become obsolete; it becomes the baseline for the next procurement conversation. Every stadium manager and airport security director watching this summer is running the same calculation. The FEMA award is a down payment on domestic counter-drone coverage that will outlast the final whistle, installed stadium by stadium and airport by airport, with the World Cup as the opening argument.
Sentrycs won the contracts. What it won, ultimately, is the opening position in a market that has just started to matter.